Client: Circle Internet Group

Role: Creative Director, Producer

As part of a major initiative to introduce Circle to the public markets and strengthen confidence in stablecoins, I partnered with the agency Glass and Marker to create a high stakes IPO film on an accelerated timeline. This project demanded a complete creative and production buildout including more than 70 custom animations and visual treatments designed to simplify complex financial and technical concepts for a broad audience.

I led the entire process from narrative development to guiding production and shaping the final edit. A critical part of the work involved interviewing Circle’s executive team, which required precision, clarity, and the ability to navigate sensitive subject matter with confidence. By balancing strategic messaging with a human centered approach, the film presented Circle as a credible and forward focused financial company entering its next chapter.

The IPO exceeded expectations. Circle raised more than $1 billion and shares closed up roughly 168 percent on the first day of trading. The film helped anchor this moment with a clear and confident story at a time when trust and transparency were essential.

Skills Utilized: Content Strategy, Creative Direction, Producing, Editorial Oversight